ambera Theme Builder

Description

Build the whole website with one visual builder — and hand it over without handing over WordPress.

ambera Theme Builder is a page builder and a theme builder in one plugin — and the only one that gives your client a back end of their own. They run the site at /themebuilder/admin/, in plain words, with your logo on top, and never see wp-admin, a plugin list or an update notice. Forms, media, SEO, statistics, security and speed are built in. No Elementor, no stack of add-ons, and no visitor of yours ever makes a request to somebody else’s server.

Unlock the shop, memberships, courses, appointments, the newsletter, thirty languages and everything else with ambera Pro.

Build professional websites

• Visual builder. Drag blocks onto the page, style them in a design panel, and see the result at once — on desktop, tablet and phone in the same window.
• A back end your client can use. Pages, blog, messages, media, forms and statistics in plain words — and no wp-admin behind it.
• Complete theme builder. Header, footer, single posts, archives, search and 404 in the same editor, with conditions that say where each one applies.
• 100 blocks, 55 of them free. Layout, text, media, menus, blog, forms — and with Pro a shop, memberships, appointments, events, jobs and downloads.
• A design system, not a stylesheet. Colours, fonts, spacing and text styles are set once and used everywhere. Change one, and the whole site follows.
• Work on a page that is already online. Saving keeps a draft; you publish when it suits, now or at a time you set. Two versions side by side, with what changed marked in green, red and orange.

Give clients their own back end

In the editor, a role can be allowed to change words and pictures without being able to move a block. That makes ambera useful for agencies and freelancers — not only while the website is being built, but for the years after it is handed over.

Key features

Everything marked [Pro] is in the separate Pro plugin. Nothing in this free plugin is locked or greyed out.

• Page builder: blocks, a design panel, three screen widths, a layer tree, undo and versions.
• Theme builder: header and footer free; post, archive, search, 404 and menu templates with Pro.
• Client area: pages, blog, messages, media, forms, statistics, tasks and users — in plain words, with your logo on top.
• Access control: per role and per area — see and change, see only, or hidden — down to publishing, deleting and changing an address, and rules for a single page.
• Forms and inbox: contact, booking and application forms, an inbox with every field, and a log of every mail sent.
• Media manager: folders, search, cropping, alternative texts — and WebP and AVIF in every size, served to the screen that asked.
• SEO: titles, descriptions, sitemap, structured data, and a ring on every page that says in per cent what is missing.
• Statistics: visitors, pages, referrers, devices and countries — counted on your own server, without a cookie or a third party.
• Security: a firewall in front of every request, a counted sign-in, two-factor authentication with a passkey or an app, hardening, a file scan and a log.
• Spam protection: five checks under every form, comment and sign-up — a hidden field, a signed clock, a brake per address, a limit on links and a word list of your own. No captcha, nothing from Google, no cookie.
• Speed: finished pages kept as files, images in WebP and AVIF, fonts from your own site. No caching plugin to configure.
• Tasks and reminders: what has to be done, with a day and a time, and a notice in the client area when it is due.
• Redirects and 404 list: rules from an old address to a new one, and what visitors asked for and did not get, one click from becoming a rule.
• Maintenance mode: a switch that closes the site behind a page you designed, while anybody who may edit still sees it.
• Accessibility: a button visitors use to set the page up for their own eyes — larger text, more contrast, no motion.
• Shop [Pro]: products with variants and stock, cart, checkout, orders, invoices — Stripe, Payrexx with TWINT, PayPal or on invoice.
• Memberships and courses [Pro]: sell access monthly, yearly or once; lock a page, a category, a block or a file; courses with a quiz and points.
• Appointments [Pro]: visitors take a free time themselves — services with a duration, people with their own hours, confirmation and cancellation by email.
• Events [Pro]: dates many people come to, with places, a price and a waiting list that moves up by itself.
• Jobs [Pro]: adverts with the details Google Jobs asks for, and the application next to them.
• Downloads [Pro]: files in groups, under an address that survives replacing the file, counted per day.
• Reviews [Pro]: the site asks once after an order or an appointment, and you decide what shows.
• Legal pages: an imprint and a privacy policy written from what the site actually does. GDPR for the EU and the EEA.
• Newsletter [Pro]: written with the same blocks as a page, sent from the site itself, with lists, double opt-in, opens and clicks.
• Thirty languages [Pro]: /fr/contact is a real page — translated on first view, then stored, with hreflang. Corrections by hand survive.
• Custom fields [Pro]: sets of fields per kind of post, written into a template by a block.
• AI assistance [Pro]: a section, a whole page, a blog post or a picture from a description — with your own key.
• AI tools over MCP [Pro]: Claude, Cursor or Codex build pages here as real blocks, through one key you hand out and take back.
• Backups: the whole site in one file, on a plan, checked after every run, restored with one click.
• Snippets [Pro]: CSS, JavaScript or HTML with a name, a place and a condition, instead of another plugin.
• Early firewall [Pro]: the rules load before WordPress does, for every file of the site.
• Country blocking: whole countries allowed or turned away.

The 55 free blocks

Layout: Page, Section, Grid, Column, Flex row, Group, Spacer, Divider, Off canvas, Loop carousel.

Text and buttons: Heading, Text, List, Quote, Button, Icon, Icon card, Shortcode.

Media: Image, Gallery, Video, Slider, Slide, Flip box, Before and after.

People and proof: Team, Person, Reviews, Review, Portfolio, Share buttons, Profiles, PayPal button.

The site around the page: Site name, Logo, Menu, Menu entry, Link list, Breadcrumbs, Sitemap, Search, Results, Light and dark, Currency switch, Contents, Opening hours, Locations, One location.

Blog: Post title, Post image, Post details, Post content, Post list.

Forms: Form, Field.

Pro features

Pro is a separate plugin for professional, multilingual and commercial websites. It adds thirteen modules and 45 blocks to the same editor.

Pro modules

• Shop: products, variants, stock, categories, CSV import, cart, checkout, orders, six customer emails with a designer, invoices and credit notes — Stripe, Payrexx (TWINT) or PayPal.
• Memberships and courses: plans with a price and a rhythm, free plans, trials, renewals that run by themselves, content locked per page, category, block or file, courses with a quiz and points.
• Appointments: services with a duration and a break, people with their own hours and days off, free slots or a request per service, and a confirmation carrying a cancel link.
• Events: places, a price, sign-up in one step without an account. The last place goes out under a lock, so two sign-ups in the same second do not both get it; whoever is late lands on a waiting list that moves up by itself — the first who fits. Confirmations carry a calendar file and a link that cancels.
• Jobs: adverts with the fields Google Jobs asks for, and a screen that says which one is still missing. Categories a job seeker would pick, the workload as two figures so it can be filtered, and applications whose papers sit behind an address that asks first.
• Downloads: files in groups, under an address of the plugin instead of a link into the uploads folder. It survives replacing the file, so every page, newsletter and bookmark still leads to the current one. Counted per file and per day, and lockable to members.
• Reviews: the site asks a few days after an order or an appointment — once, with a link that needs no account. Five stars and two lines, and everything waits until you let it through.
• Newsletter: lists, double opt-in, sending in batches at a time you choose, opens and clicks, header, footer and content templates.
• Thirty languages: every language its own address, translated on first view and then stored, with hreflang and corrections that survive a retranslation.
• Custom fields: sets of fields per kind of post, filled in by whoever writes, written into a template by a block.
• AI: sections, whole pages, blog posts and pictures from a description, with your own key — nothing runs without it.
• Connections (MCP): one key per AI tool, reading or writing, no access to users, orders, settings or files, every change undoable.
• Snippets: CSS, JavaScript and HTML with a name, a place and a condition, where an error stays with the snippet instead of taking the page down.

Pro blocks

• Content: Carousel, Popup, Table, Figure, Accordion, Accordion entry, Tabs, Tab, HTML, Price, Price switch, Countdown, Timeline, Station.
• Media: Google Maps, Facebook embed, Video playlist, Video in the list, Image hotspots, Point.
• Shop: Products, Product, Cart, Cart button, Checkout, Account.
• Memberships and courses: Memberships, Members only, Course, Courses, Learning points, Save it, Saved and seen.
• Modules: Appointment, Events, One event, Event calendar, Jobs, One job, Downloads, Download button, Newsletter, Unsubscribe, Custom field, Languages.

Build the whole website

One editor covers everything a visitor sees, down to the reusable parts used on many pages at once. Sections, groups and columns can end in a shape instead of a straight line — a wave, a slant, a triangle, mountains — drawn in the page, so nothing is loaded and nothing is blurry.

Start with a complete demo website

Thirty-five finished websites come free: a bakery, a hotel, a restaurant, a photographer, a law firm, an architect, a yoga studio, a wedding planner and more — each one a different trade and a different look. One click installs a demo with its pages, templates, menus and pictures; another click removes it completely.

Free and Pro

Pro adds the thirteen modules and 45 blocks listed above. It is bought once, per number of websites, with a year of updates and support included.

Pro is a separate plugin: nothing here is locked or waits for a key.

External services

The plugin talks to the services below. Each one is called only in the situation described, never in the background.

Demo catalogue (amberathemebuilder.com)
Opening the demo screen fetches the list from https://amberathemebuilder.com/katalog/demos.json; installing a demo downloads its zip from the same host. No personal data and no site information is sent. Run by the plugin author, ambera GmbH; terms, privacy policy.

Google Fonts (fonts.googleapis.com, fonts.gstatic.com)
Typing a font name under Settings → Fonts and pressing “Fetch and store it” makes your server download the font once and keep it in your uploads folder. Only the font name is sent, by your server. Visitors’ browsers never contact Google. Terms, privacy policy.

Pixabay (pixabay.com)
The media manager can search stock photos, but only after you enter your own Pixabay API key under Settings; without a key nothing is sent. A search sends the search words and your key to https://pixabay.com/api/; picking a photo downloads it into your media library. Terms, privacy policy.

Country lookup (api.country.is)
Off by default: the statistics module reads the country from a header your CDN sets and asks nothing outside. Switched on under Settings → Statistics, the visitor’s IP address is sent to https://api.country.is/ and only the two-letter country code is stored. Privacy policy.

Video embeds (YouTube, Vimeo)
The video block shows a poster image and loads the player from youtube-nocookie.com or player.vimeo.com only after the visitor clicks. YouTube terms, Vimeo privacy.

Support portal (portal.amberathemebuilder.com)
“Support ticket” and “Feature request” on the Help screen are links that open the author’s portal in a new tab. The link carries your host name and a short technical summary (plugin, WordPress and PHP version, site language) to prefill the form. Nothing is sent unless you click, and nothing is submitted until you send the form there. The plugin itself never calls the portal. Run by ambera GmbH; terms, privacy policy.

Help videos (YouTube)
A tile on the Help screen shows only the title; the player from youtube-nocookie.com is loaded when you press play, and only then. YouTube terms, Google privacy policy.

PayPal button (paypal.com)
The PayPal block renders a plain form leading to https://www.paypal.com/cgi-bin/webscr when a visitor clicks. Only then, and only what you entered in the block, is sent: your PayPal e-mail address, item name, amount, currency and the return address. The plugin itself never calls PayPal. User agreement, privacy statement.

Share links (Facebook, X, LinkedIn, WhatsApp, Telegram, Pinterest)
The share block is a row of ordinary links. A click opens the network with the address and title of the page; no script is loaded and nothing is sent before the click. Meta privacy, X privacy, LinkedIn privacy, WhatsApp privacy, Telegram privacy, Pinterest privacy.

Interpol (interpol.int)
With the firewall set to “harsh”, a blocked address that keeps coming back is answered with a redirect to Interpol’s public cybercrime page instead of an error page. It is a plain redirect of the blocked visitor; the plugin sends nothing to Interpol.

Images in imported HTML
Importing pasted HTML copies images that point to another server into your media library, so the page does not load from there on every visit. Your server fetches only the image addresses in the HTML you pasted.

Technical details