Plynto – Leads Database, Dashboard & UTM Tracking for Contact Form 7

Description

Contact Form 7 only emails you a submission — if that email lands in spam or never arrives, the lead is gone. Plynto saves every Contact Form 7 submission in your own WordPress database and turns it into a leads dashboard you can actually use: how many leads came in today and this month, which form and which page produced them, and which ad campaign sent the visitor.

It works the moment you activate it. No setup, no account, no external service.

Why Plynto instead of a plain CF7 database plugin?

A database plugin stores entries. Plynto also answers the question every business owner asks: “Is my Google Ads or Facebook money actually bringing enquiries?”

• Contact Form 7 database — every submission, every field and every file upload saved and searchable
• UTM and ad tracking — UTM source, medium, campaign, keyword and content, plus Google (gclid), Facebook (fbclid) and Microsoft (msclkid) click IDs, saved with each lead
• Leads by channel — Google Ads, Facebook / Instagram, organic search, social, email, referral or direct, charted automatically
• Lead pipeline — move each lead from New → Contacted → Qualified → Won or Lost, like a lightweight CRM
• Private notes — log calls, site visits and follow-ups on every lead, with author and time
• Source page tracking — see which landing page, property or project page the lead came from, even for forms inside popups and shortcodes

Dashboard

• Total, this month, today and unread lead counters
• Leads by Form donut chart with clickable legend
• Leads by Channel donut chart
• Lead Pipeline breakdown by stage
• Leads by Project / Page donut chart
• 30-day lead trend graph
• Form × Page breakdown matrix — every cell opens that filtered lead list
• Unread lead count badge in the admin menu

Lead inbox

• Search by name, email, phone or any submitted field
• Filter by form, page, pipeline stage, channel and date range
• Single lead view with every submitted field, file attachments, page URL, IP address, browser and full traffic source (first visit and the visit that led to the enquiry)
• Bulk mark as read, bulk move to stage and bulk delete
• One-click “Reply by email”

CSV export

Export Contact Form 7 entries to CSV, opening cleanly in Excel and Google Sheets. The export follows your current filters and includes stage, channel, UTM source, medium, campaign, landing page and referrer columns. Values are protected against spreadsheet formula injection.

How traffic source tracking works

A small first-party script remembers how each visitor arrived — UTM tags, click IDs, the referring website and the landing page — and attaches it to the lead when a form is submitted, even if that happens several pages or days later. It works behind page caches. Both the first visit and the visit that led to the enquiry are kept.

It uses one cookie, plynto_attr, for 90 days. It can be switched off under Leads → Settings, or connected to a cookie consent plugin through the plynto_attribution_enabled filter.

Privacy and your data

• Leads, notes and traffic-source data are stored only in your own WordPress database
• The free plugin makes no outbound requests at all — nothing is sent to any external service
• Uploaded files are copied into your own uploads folder with unguessable file names, in a folder that blocks directory listing and script execution
• Deleting a lead also deletes its copied attachments and notes
• Works with WordPress’s Export Personal Data and Erase Personal Data tools (GDPR), and adds suggested text to your privacy policy guide

Who is it for?

Real estate developers and agents, agencies running Google Ads or Facebook campaigns for clients, coaching and education businesses, clinics, B2B service companies — any site where a Contact Form 7 enquiry is a sales lead.

More form plugins

This free plugin supports Contact Form 7. An optional paid add-on adds WPForms, Gravity Forms, Elementor Forms and Fluent Forms capture, instant email alerts, outgoing webhooks, scheduled summaries, and an inbound endpoint that receives leads from Google Ads lead forms, or from Facebook Lead Ads through Zapier, Make or Pabbly, into the same inbox. The free plugin is complete on its own and never limits how many leads you store.

About the name

“Plynto” is a coined word and a personal project by Mayur Patil; it is not a company or a registered brand, and the plugin claims no domain or website. This plugin is not affiliated with, endorsed by, or connected to Contact Form 7, WPForms, Gravity Forms, Elementor or Fluent Forms. Those names appear only to describe which form plugins submissions can be read from, and all trademarks belong to their respective owners.

Technical details