BotPass — GEO Experiments for WordPress

Description

BotPass is a GEO platform that proves which on-page changes make AI assistants cite your pages — using a real experiment with a control group.

Most GEO advice is correlational: someone changed twenty things, citations went up, and nobody knows why. BotPass built the control group.

How it works

1. Pick — choose one change from a closed catalogue (never a free-text guess).
2. Split — your eligible pages are drawn at random into a treated half and a control half.
3. Apply — the plugin changes the treated pages only, always reversibly. Nothing touches the control.
4. Measure — BotPass queries four AI providers directly and logs every crawler that visits your pages.
5. Compare — after eight weeks, the difference between the two groups, with its confidence interval, is your result.

Changes that clear the statistical bar enter a shared playbook and are applied automatically to every site with that page type — including yours, whether or not you ran that experiment.

What the plugin does

The plugin is the WordPress half of the BotPass system. The server decides which pages get each change and measures the result; the plugin executes the assignment on your site and reports back.

On your WordPress site, the plugin:

• Pulls experiment assignments from the BotPass server and applies approved changes to the right pages.
• Applies every change in the render layer (not in the database), so reverting means deleting one record — nothing to undo in post content.
• Logs every crawler visit, identifies the AI provider by user-agent and IP, and sends the signal to the measurement server.
• Emits a human-referral event when a visitor arrives from an AI-referred link, which is the denominator of the extraction ratio.
• Never modifies your templates, your styles, or your SEO plugin’s output.
• Works alongside Yoast, RankMath, WPML, Polylang, WooCommerce, and any standard caching layer.

What you see in the dashboard

Status — a live readiness check: plugin connected, parity verified, baseline window complete, pages inventoried. The checklist is computed from the database on every load, not from stored flags, so it stays honest even after a theme update or a caching plugin change.

Experiments — the experiment catalogue (every change BotPass can test, expand or collapse, with a link into the BotPass app for this site), plus all experiments on your site: which are in progress, which are awaiting the AI crawl, and which have a result. Each one shows what it is waiting for and who, if anyone, needs to act.

Settings — API key, the opt-in/opt-out toggle for network waves, the risk ceiling for automatic changes, and the IP logging preference.

The extraction ratio diagnostic

Before you run an experiment, BotPass can show you your extraction ratio: how many pages each AI provider reads for every visit it sends back. The diagnostic is free, runs over 28 days, and requires no payment card. It is the first number you need to decide whether running an experiment is worth it.

Extraction ratio by provider (industry, July 2026)

• Mistral: 3,389 pages read per referred visit
• Anthropic: 2,237 : 1
• Perplexity: 225 : 1
• OpenAI: 217 : 1
• Copilot: 35 : 1
• Google: 4.6 : 1

Your site’s number will be different. Finding it costs nothing.

Safety and cloaking

BotPass serves identical content to people and to AI machines. After each experiment wave, the server issues a parity report by URL and date that your SEO team and legal team can inspect. Cloaking means showing machines something different from what people see; BotPass does not do that, and the parity report is the evidence.

Every change in the catalogue is reversible with one click. A record of what was applied, to which pages, and when is always available.

Plans

Network — $39/month
Everything already proven applied to your site. You join the network waves that test new changes. Extraction ratio, always on.

Program — $569/month
One experiment inside your own site, up to 300 pages, with your own control group and a result with a confidence interval. Three-month minimum, because one experiment takes eight weeks.

Program Plus — $2,199/month
Three concurrent experiments, up to 300 pages each, with four AI providers measured.

Agency and Enterprise — custom
Domain portfolio view, white-label reports, REST API, SSO. Priced on request.

The diagnostic is free for any plan, no card required.

Compatibility

• WordPress 6.0+, PHP 8.0+
• Compatible with Yoast SEO, RankMath, All in One SEO
• Compatible with WooCommerce, WPML, Polylang
• Compatible with WP Rocket, W3 Total Cache, LiteSpeed Cache, and other page caches
• The plugin flags itself as inactive if it cannot verify parity with the active cache layer

What BotPass is not

• Not a visibility tool. Visibility tools measure what the AI says; BotPass changes your site and measures the difference.
• Not a GEO content agency. Nobody from our team touches your site.
• Not a guarantee of citations. Nobody controls what a model answers. Anyone who guarantees it is lying.

External services

This plugin connects to the BotPass API at https://api.botpass.io (operated by BotPass). Without that connection the Status, Experiments and measurement features cannot run. Account signup and the web app live on https://botpass.io.

What leaves your WordPress site

All calls use HTTPS. The plugin authenticates with the API key you paste in BotPass → Settings (sent as a Bearer token). No WordPress AUTH_KEY / salts, user passwords, or wp-config secrets are transmitted.

Data sent to https://api.botpass.io includes:

• Site identity: home URL / domain, and (after connect) the remote site id returned by BotPass.
• Page inventory: counts and eligible page lists for experiment sizing (URLs, titles, post types — not full post bodies unless an audit/render request needs HTML for a single URL you triggered).
• Experiment sync: assignment acknowledgements, which interventions were applied or reverted, and readiness / parity signals used by the Status screen.
• Crawler and referral events: public URL visited, bot slug / type / provider (from user-agent matching), HTTP method, status code, optional Accept / referer / variant / cache metadata, token estimates when available. Visitor IP is included only if you enable IP logging in Settings; otherwise it is omitted or hashed locally per your setting.
• On-demand admin actions you start: GEO / entity / fan-out audits for a URL, Markdown render requests, llms.txt generation, and similar API reads tied to screens you open.

What stays on your site

Post content edits are not pushed as a bulk dump. Render-time intervention flags live in post meta on your database. Analytics rows in {prefix}botpass_analytics stay local until a corresponding event is also sent for measurement.

Account requirement

Create a BotPass account at https://botpass.io, obtain an API key, and paste it under BotPass → Settings. By using the plugin you agree to the BotPass Terms of Service and Privacy Policy.

Service provider: BotPass — https://botpass.io
Terms of Service: https://botpass.io/legal/terms
Privacy Policy: https://botpass.io/legal/privacy

Technical details