7Labs Winery Integration for Commerce7 and Tock

Description

Put your Commerce7 shop, wine club and Tock tastings on your WordPress site, give every wine its own page in search, and get ready for ads tracking without adding code.

Commerce7

• Every Commerce7 widget as a block and as an Elementor widget (the free version of Elementor is enough): collection, buy button, club join button, club selector, wine club tiers, reservation calendar, newsletter signup, form, personalization block, account link, cart icon, login form and collection list.
• While you edit, each widget shows a small drawing of what it becomes (a wine grid, a buy button, a calendar) in your brand color, instead of an empty box.
• Creates the Commerce7 pages (shop, wine, cart, checkout, account, club, reservations) and the address rules that deep links like /product/estate-cabernet need. Supports custom routes and Commerce7’s ?page= collection paging.
• If a Commerce7 page is rebuilt in Elementor or the block editor without the Commerce7 area, the plugin adds it back, so the shop never goes blank.
• Tells WP Rocket, LiteSpeed Cache, SiteGround Speed Optimizer, Autoptimize and Cloudflare Rocket Loader not to combine, defer or delay Commerce7’s script.
• Optional floating cart and account link.
• Brand colors, corners and fonts for Commerce7’s buttons, links, cart badge and wine page, without CSS.

Wine page SEO

Commerce7 draws each wine in the browser, so Google and shared links normally see the same empty page for every bottle. This plugin gives every wine page its own title, description, preview image and Product structured data (price, stock, SKU, GTIN), keeps cart, checkout and account pages out of search results, and gives collection pages their own canonical address. It works on its own or through Yoast SEO, Rank Math and All in One SEO without printing tags twice.

Tock

• Tock’s booking widget and a “Book on Tock” button in your brand colors, as blocks, Elementor widgets and shortcodes.
• Any widget from Tock’s widget builder works: paste its code once.
• Uses your time zone. Tock’s script loads only on pages that show a booking widget.
• Every booking click is pushed to the dataLayer as tock_booking_click, ready for Google Tag Manager.

Ads tracking with 1Pixel

1Pixel is a Commerce7 app (sold separately) that sends online orders, club sign-ups, tasting room sales and Tock bookings to Meta’s Conversions API with their real value. This plugin switches on 1Pixel’s website script with one setting, or pairs the site through a guided connection that checks for duplicate Meta and Tag Manager tags before going live. Nothing to paste.

Shopping Feed

Advanced Shopping Feed is a Commerce7 app (sold separately) that builds Google, Meta, Wine-Searcher and Vivino feeds. Connect it here and every wine page carries the same id, price and stock as the feed, which is what Google Merchant Center and Meta catalogs compare. The plugin also checks that the feed’s product links land on this site, and adds Google and Meta site verification tags.

Switching plugins

Coming from Commerce7 for WordPress? Import its settings and turn it off from the Switch plugins screen. Pages built with its blocks, shortcodes, Elementor widgets and WPBakery elements keep rendering, and its blocks can be converted so the block editor can edit them. Pages built with the Tock Widget plugin’s block keep working too.

This is an independent plugin by 7Labs. It is not made or endorsed by Commerce7 or Tock.

External services

This plugin connects to the services below. Nothing is sent to any of them until you turn on the matching setting.

Commerce7 (https://www.commerce7.com), the winery e-commerce platform that runs the shop, cart, checkout, wine club and reservations.
* When: on every front-end page once you enter a Commerce7 Tenant ID.
* What: visitors’ browsers load Commerce7’s storefront script and stylesheet from cdn.commerce7.com. Commerce7 receives the usual request data (IP address, browser, page address) and anything the visitor enters in the cart, checkout, club or account forms.
* Also, only if you add a Commerce7 App ID and Secret Key: your server reads your product list (names, prices, stock, images) from api.commerce7.com about once an hour, using your tenant ID and those keys, to build the wine page titles and Product structured data.
* Terms of service: https://www.commerce7.com/terms-of-service/
* Privacy policy: https://www.commerce7.com/privacy-policy/

Tock (https://www.exploretock.com), the reservation and ticketing platform for tastings and events.
* When: only on pages that show a Tock booking widget, once you enter your Tock business name.
* What: visitors’ browsers load Tock’s widget script from www.exploretock.com, and Tock receives the usual request data (IP address, browser, page address) plus anything the visitor enters while booking. The Book on Tock button is a plain link to your Tock page.
* Terms of service: https://www.exploretock.com/terms
* Privacy policy: https://www.exploretock.com/privacy

1Pixel by 7Labs (https://1pixel.dmitru.com), a Commerce7 app that sends store events to Meta’s Conversions API.
* When: only if you switch on the 1Pixel website script or connect the site on the 1Pixel connection screen.
* Website script: visitors’ browsers load 1Pixel’s script from 1pixel.dmitru.com with your Commerce7 tenant ID. It sends page views, product views, add to cart and checkout starts (product ID, price, currency, quantity, page address, the browser’s IP address and user agent, and Meta’s browser cookies) to 1Pixel, which forwards them to the Meta Pixel of the Commerce7 account that installed 1Pixel. The script can also load Meta’s own pixel from connect.facebook.net, subject to Meta’s terms.
* Connection screen: your server sends a one-time code and this site’s address to 1pixel-meta-c7.fly.dev (1Pixel’s server) to pair the site, then exchanges connection health checks and on/off state with it. During the guided test, the events your own admin visit produced (event names, product IDs, prices, page paths) are uploaded so 1Pixel can confirm tracking works.
* The connection screen’s conflict check downloads this site’s own home page and looks for Meta Pixel and Google Tag Manager code. It does not contact Meta or Google.
* 1Pixel terms of service: https://1pixel.dmitru.com/terms
* 1Pixel privacy policy: https://1pixel.dmitru.com/privacy
* Meta Business Tools terms: https://www.facebook.com/legal/terms/businesstools
* Meta privacy policy: https://www.facebook.com/privacy/policy/

Advanced Shopping Feed by 7Labs (https://feed.dmitru.com), a Commerce7 app that publishes product feeds for Google Merchant Center and Meta catalogs.
* When: only if you turn on “Use my Shopping Feed”.
* What: your server downloads your public product feed from feed.dmitru.com twice a day, requesting it by your Commerce7 tenant ID. No visitor or customer data is sent.
* Terms of service: https://7labs.dmitru.com/terms/
* Privacy policy: https://7labs.dmitru.com/privacy/

Google and Meta site verification tags are only meta tags printed in your page head. The plugin makes no request to Google or Meta for them.

Technical details