AISA — AI SEO & GEO Assistant with MCP: Alt Text for Accessibility (WCAG), Meta, Schema, Brand Voice — Your Own API Keys

Description

You already have hundreds of pages online. Their SEO titles were written years ago, half the
meta descriptions are missing, and the product pages say whatever the importer put there. Fixing
that by hand means opening every post, one at a time, and you never get to the end of it.

AI SEO & GEO Assistant is a data optimization engine for content you have already published.
It reads a page — the real text, even when it was built with Elementor or a page builder — and
writes the SEO title, meta description, focus keyphrase, slug and structured data that page
should have had. It works inside the SEO plugin you already use, or on its own if you have none.

You bring your own AI provider key. Your content goes to the provider you chose, with your
key, at your cost — a typical page costs a fraction of a cent. Nothing is sent anywhere unless
you press a button.

New in 2.0 — run it from your AI assistant (MCP). AISA ships its own MCP server: connect
Claude, ChatGPT or any other MCP client to your site and ask in plain language — “which pages are
missing a meta description?”, “audit the pricing page”, “what does my llms.txt say?”. The free
plugin gives the assistant five tools that read your SEO; AISA Premium adds the eight that write
it. You sign in with a WordPress Application Password, every tool checks that user’s
capabilities, and one switch in Settings turns it all off. The full list is below, under
MCP: run your SEO from an AI assistant.

It works with your SEO plugin, not against it

Integration mode — AISA detects Yoast SEO, Rank Math, SEOPress or All in One SEO and writes
into their own fields, through a floating panel that sits next to the editor. Your SEO plugin
stays in charge of the output; AISA just fills it in properly.

Standalone mode — no SEO plugin at all? AISA emits the title, meta description, canonical and
robots tags itself. The moment an SEO plugin becomes active it steps back, so you never get two
meta descriptions in the same page.

Any editor — the block editor (Gutenberg), the Classic editor and Elementor. The panel reads the
page you are actually editing in all three. In the block editor “Describe with AISA” also sits on the
image toolbar and next to the Alternative text field, where alt text belongs.

What it does

• Writes the SEO of a page in one call — title, meta description, focus keyphrase, slug and
  AI context, generated together so they agree with each other, then written into the fields of
  your SEO plugin.
• Audits the page and fixes what it finds — keyphrase in the title, in the URL, in the first
  paragraph, lengths, missing image ALT, outbound links. Each finding comes with a targeted fix,
  not a red dot and a shrug.
• Rewrites the content itself, when you ask it to — with an explicit confirmation and a
  restore point, for Classic, Gutenberg, Elementor, WPBakery and Divi.
• Optimal schema (JSON-LD) — proposes the structured data that actually suits each content
  type, and completes the WooCommerce Product schema (availability, condition, brand, GTIN)
  instead of emitting a second, competing one.
• llms.txt and AI Search Context — publishes the file AI answer engines look for, and stores
  a short machine-readable summary of every page.
• Answers the questions people actually ask — generates an FAQ set for a page and can create
  the FAQ page, with FAQPage schema.
• Site-wide SEO Doctor — scans the whole site for missing, duplicated or oversized metadata,
  checks PageSpeed, Safe Browsing and Bing, and shows you exactly what it would change, before
  and after.
• Finds and repairs broken internal links — and suggests related published content to link
  to, with the anchor text.
• The plumbing, done properly — breadcrumbs with BreadcrumbList schema, sitemap with IndexNow
  ping, 301 redirects and 404 handling, SEO for categories and tags, Local SEO through Google
  Business Profile.
• Brand Context — teach it once what your business is, who it serves and how it talks;
  every generation uses it, so the output does not read like generic AI.
• Language fidelity — the language is taken from the real text of the page, not from your
  site setting, and a “do not translate” glossary keeps product names intact.
• Backup, restore, migrate — SEO snapshots are plugin-agnostic, so restoring one under a
  different SEO plugin migrates your SEO data from Yoast to Rank Math, or the other way round.
• REST API — authenticated aisa/v1 endpoints, for headless setups and automation.

MCP: run your SEO from an AI assistant

AISA speaks MCP (Model Context Protocol), the standard that lets an AI assistant use tools on
your behalf. Connect Claude, ChatGPT or any other MCP client to your site and ask in plain
language: “which pages are missing a meta description?”, “audit the pricing page”, “what does my
llms.txt say?”. The assistant calls AISA, AISA answers with the real data of your site.

The MCP server is built into the plugin at /wp-json/aisa/v1/mcp: no extra plugin and no
external service in between. AISA also registers its tools with the WordPress Abilities API
(WordPress 6.9+), so the official MCP Adapter and any other Abilities-aware plugin see them too.
You sign in with a WordPress Application Password, every tool checks the capabilities of that
user, and one switch in Settings turns the whole thing off.

In this free plugin — five tools that read, none that write:

• Get SEO status — the SEO title, meta description, focus keyphrase and slug of a page, the
  SEO plugin in use and the language detected.
• Audit a page — every on-page check with its outcome, optionally on the page as it is
  actually served to visitors.
• Get llms.txt — the document your site serves to AI answer engines, and how much of your
  content already carries an AI Search Context.
• Get the Brand Context — what the business does, its audience, tone of voice and the terms
  that must never be translated.
• Diagnostics — how AISA is set up: versions, SEO plugin and mode, which AI providers are
  configured (names only, never the keys).

Your assistant can inspect, compare and report on the whole site. It cannot change anything.

With AISA Premium — eight more tools, the ones that write:

• Optimize a page — keyphrase, SEO title, meta description and AI Search Context, written
  through your SEO plugin in the language of the page.
• Auto-fix a page — repairs the failing checks of the audit. Changing the URL slug or the
  page content is off unless you ask for it.
• Optimize many pages — a background job that returns at once, with a tool to follow its
  progress, read the outcome of every item and stop what is still queued.
• Set the Brand Context, describe images (alt text and title), check and repair
  internal links, scan AI visibility (does an AI engine cite you, and who does it cite
  instead).

Tools that generate text use the AI provider and the API keys you configured in AISA, and their
cost shows up in the usage log like any other operation. The assistant you connect is a separate
service with its own terms: what it reads from your site is sent to it, as with any MCP client.

Your keys, your provider

OpenAI, Anthropic (Claude), Google Gemini, DeepSeek, GLM (Z.ai), xAI (Grok), Mistral and
Perplexity. Enable the ones you want, paste your keys, pick a model per task. Costs are tracked
per operation, so you always know what you spent.

If you would rather not deal with API keys at all, AISA Cloud is an optional paid service
with prepaid credits: your requests go through our server, which forwards them to a provider.
It is strictly opt-in — connect no account and nothing ever reaches us. See External services.

AISA Premium (a separate plugin, optional)

Everything above is in this plugin, unlimited and unlocked. There is no trial, no quota and no
countdown.

Some work, though, is bulk work: doing to nine hundred products what you just did to one page.
That lives in AISA Premium, a separate companion plugin you download from our site and
install like any other plugin. This plugin never downloads or installs code on its own.

• One-Click SEO across the site — pick what is missing, press once, and let it work through
  the queue in the background while you close the tab.
• Bulk SEO — hundreds of posts or products in one run, with a cost estimate before it starts
  and a stop button while it runs.
• Image ALT in bulk with vision models — descriptive ALT text for a whole media library.
• Multilingual SEO Rotation — serve a different title and description over time, coherently
  per language, deterministic server-side, no cloaking.
• Scheduled regeneration — re-optimize what changed, every N days, with no browser open.
• Applying SEO Doctor fixes in bulk — the free version finds and previews everything; Premium
  applies it: cleanup, find and replace across the site, mass 301 redirects.
• SEO Consultant — targeted searches you want to rank for, scanned and turned into concrete
  work on the pages you have.
• MCP tools that write — the free plugin lets an AI assistant read and audit your site;
  Premium adds the eight tools that optimize, fix and run background jobs (see MCP above).

Why people upgrade: the free plugin makes one page excellent in a couple of minutes. Premium
does that to the whole catalogue while you do something else — and at a fraction of a cent per
page, the arithmetic tends to make itself.

Trademarks

AISA is an independent plugin by Ingenium Project. It is not affiliated with, endorsed by, or sponsored by any of the products it interoperates with.

Yoast SEO is a trademark of Yoast BV. Rank Math is a trademark of Rank Math. SEOPress is a trademark of Benjamin Denis. All in One SEO is a trademark of Awesome Motive, Inc. WooCommerce and WordPress are trademarks of Automattic Inc. and the WordPress Foundation respectively. Elementor is a trademark of Elementor Ltd. OpenAI, ChatGPT, Anthropic, Claude, Google, DeepSeek, Mistral, xAI and Z.ai are trademarks of their respective owners. Model Context Protocol (MCP) is an open protocol; AISA implements it and is not affiliated with its maintainers.

These names are used here only descriptively, to state which products this plugin can work with.

External services

This plugin connects to third-party services. Each call happens only when you configure the related API key and trigger the corresponding action. No data is sent automatically in the background without your action.

AI text/vision providers (you choose, with your own API key):
When you run a generation, optimization, audit, Q&A or image-ALT action, the plugin sends the relevant content of the selected post (e.g. title, excerpt or body text, and — for image ALT — the image URL) plus your “brand context” settings to the provider you enabled, in order to receive the generated SEO text. It is sent at the moment you click the action.

• OpenAI — Terms: https://openai.com/policies/terms-of-use — Privacy: https://openai.com/policies/privacy-policy
• Anthropic (Claude) — Terms: https://www.anthropic.com/legal/consumer-terms — Privacy: https://www.anthropic.com/legal/privacy
• Google (Gemini) — Terms: https://ai.google.dev/gemini-api/terms — Privacy: https://policies.google.com/privacy
• DeepSeek — Terms: https://cdn.deepseek.com/policies/en-US/deepseek-terms-of-use.html — Privacy: https://cdn.deepseek.com/policies/en-US/deepseek-privacy-policy.html
• xAI (Grok) — Terms: https://x.ai/legal/terms-of-service — Privacy: https://x.ai/legal/privacy-policy
• Mistral — Terms: https://mistral.ai/terms/ — Privacy: https://mistral.ai/terms/#privacy-policy
• Perplexity (Sonar) — Terms: https://www.perplexity.ai/hub/legal/terms-of-service — Privacy: https://www.perplexity.ai/hub/legal/privacy-policy
• GLM / Z.ai — Terms: https://chat.z.ai/legal-agreement/terms-of-service — Privacy: https://docs.z.ai/legal-agreement/privacy-policy

Model catalog (our own service, read only):
Model catalog: once a day the plugin downloads a public JSON price list from aiseoassistant.net (no site data is sent, only an HTTP GET). Provider model lists are fetched from the provider you configured, with your own key.
Terms: https://aiseoassistant.io/terms/ — Privacy: https://aiseoassistant.io/privacy/

AISA Cloud (optional — our own service, opt-in):
Only if you choose to connect an AISA Cloud account instead of using your own API keys: the plugin sends your AI requests (the same post content described above) to our server at aiseoassistant.net, which forwards them to an AI provider and manages your prepaid credit balance. When you connect the account, your admin email address is sent to create/link the account. Nothing is sent to our server unless you explicitly connect a Cloud account.
Terms: https://aiseoassistant.io/terms/ — Privacy: https://aiseoassistant.io/privacy/

Lemon Squeezy (optional — premium license validation):
Only if you enter a premium license key: the plugin sends the license key and your site URL to the Lemon Squeezy licensing API to activate/validate/deactivate the license. Sent when you enter, re-check or remove a license key.
Terms: https://www.lemonsqueezy.com/terms — Privacy: https://www.lemonsqueezy.com/privacy

Bing Webmaster API (optional — SEO Doctor):
Only if you connect your own free Bing Webmaster API key: the plugin requests your site’s crawl issues report from the Bing Webmaster API (ssl.bing.com). Your site URL and the API key are sent when you connect the key or fetch the report. Terms: https://www.microsoft.com/en-us/legal/terms-of-use — Privacy: https://privacy.microsoft.com/en-us/privacystatement

Google PageSpeed Insights API (optional — SEO Doctor):
Only when you run the performance check: the plugin sends your homepage URL (and your Google API key, if set) to the PageSpeed Insights API to measure performance and Core Web Vitals. Terms: https://developers.google.com/terms — Privacy: https://policies.google.com/privacy

Google Safe Browsing API (optional — SEO Doctor):
Only when you run the safety check (requires your own Google API key): the plugin sends your homepage URL to the Safe Browsing API to verify the site is not flagged as dangerous. Terms: https://developers.google.com/terms — Privacy: https://policies.google.com/privacy

Google Places API (optional — Local SEO feature):
Only if you use the “Local SEO (Google Business Profile)” feature: the plugin sends your business name/search query to the Google Places API to find and link your business and read its public profile data. Sent when you search or sync your business.
Terms: https://policies.google.com/terms — Privacy: https://policies.google.com/privacy

IndexNow (optional — standalone SEO feature):
Only if you enable IndexNow: when you publish or update content, the plugin submits the URL(s) to the IndexNow endpoint so search engines (e.g. Bing) can recrawl. Sent on publish/update.
About: https://www.bing.com/indexnow — Privacy: https://privacy.microsoft.com/privacystatement

Technical details