EasyTest – Simplify A/B Testing

Description

Not sure whether the new landing page beats the old one? Run an A/B test and find out instead of guessing.

EasyTest is a split testing plugin for WordPress. You make two versions of a page, or two versions of one thing on a page such as a headline or a button. EasyTest sends half your visitors to each, counts how many convert, and shows you both conversion rates side by side.

It runs entirely on your own site:

• No account. Install it and start. There is nothing to sign up for and nothing to connect.
• No visitor limit. A hundred visitors or a hundred thousand, it is the same. No monthly cap, no meter running out mid-test.
• Your data stays put. Every view and every conversion is a row in your own database. None of it leaves your site.

Features

• Page A/B testing. Compare two landing pages, sales pages, or any two pages on your site.
• Element A/B testing. Test one part of a page instead of the whole thing. Swap a headline, a button, a price or a whole section, and leave the rest alone.
• Set your own traffic split. 50/50, 70/30, or whatever you want. Visitors are picked at random and keep seeing the same version if they come back.
• Page goals and click goals. Count a visit to a thank you page, or a click on a link or button. Click goals still work when the button goes to another site, like an external checkout.
• Conversion rate reporting. Views, conversions and the conversion rate for each version, and how every version compares with your control.
• Works with caching plugins. Only the URL that decides the split is kept out of the cache. The pages you are testing stay cached, so your site stays fast.
• Works with Elementor and Gutenberg. Element tests use a CSS class, so any builder or theme that lets you add one will work.

What it cannot do

A cache that sits in front of WordPress, like Cloudflare or a host level cache, never runs PHP, so the plugin cannot reach it. EasyTest spots these and tells you the one rule to add. Everything inside WordPress is handled for you.

Technical details