Trackli Analytics – Cookieless Website Statistics & WooCommerce Tracking

Description

Trackli Analytics connects your WordPress site to Trackli, a cookieless website analytics service with servers located in Germany. It gives you visitor statistics, traffic sources and e-commerce reporting without cookies and without storing personal data.

The plugin embeds and configures the tracking script. Reports and statistics are viewed in the Trackli dashboard.

A Trackli account is required. The plugin alone does not collect or display any data.

A privacy-first alternative to Google Analytics 4

If you are looking for a Google Analytics alternative for WordPress, Trackli covers the reporting most site owners actually use — pageviews, visitors, referrers, campaigns, landing pages and conversions — with a much simpler interface than GA4.

Because no cookies are set and no personal data is stored, Trackli is typically classed as strictly necessary, so visitor statistics keep working even when people decline consent. Data is processed on servers in Germany under GDPR, and a data processing agreement is available.

We have written up the differences in detail, including what GA4 does that Trackli deliberately does not: Google Analytics alternative

Whether your own site still requires a consent banner depends on every service you run, not on this plugin alone. See the FAQ below.

Features

• Enter your tracking ID in the admin area, no theme editing required
• Visitor statistics, traffic sources, campaigns and landing pages in the Trackli dashboard
• Switch tracking on and off without removing the plugin
• Exclude visits by user role or by URL path
• Integration check: is the tracking ID valid and the script reachable
• Detects active consent plugins and explains how to allow Trackli in each one
• Option to mark the script as strictly necessary
• WooCommerce e-commerce tracking as an option, for classic templates and for the Cart and Checkout blocks
• Custom event tracking via PHP, JavaScript or shortcode
• No cookies, no cross-site tracking, no advertising profiles

Why cookieless analytics

Cookie-based analytics loses every visitor who declines consent, which on many sites is the majority. Cookieless tracking measures each visit without storing anything on the device, so your statistics reflect the whole audience rather than the share that clicked “accept”.

WooCommerce analytics

view_item, `view_category`, `search`, `view_cart`, `add_to_cart`, `remove_from_cart`, `initiate_checkout`, `add_payment_info`, `sign_up`, `purchase` and `refund`.

Both the classic shop templates and the Cart and Checkout blocks are supported. The plugin declares compatibility with High-Performance Order Storage.

Product and order data such as name, SKU, price, order value and payment method are transmitted. No customer data.

Custom events

In your theme or plugin:

trackli_event( 'Quote requested', array( 'form' => 'contact' ) );

In the browser:

trackliEvent( 'Quote requested', { form: 'contact' } );

As a shortcode:

[trackli_event name="Quote requested" label="Request now" href="/contact" attr_variant="b"]

Using on="view" sends the event as soon as the element becomes visible instead of on click.

Trackli is an independent service and is not affiliated with, endorsed by or sponsored by Google LLC. Google Analytics is a trademark of Google LLC and is referred to here only for comparison.

External services

This plugin connects to Trackli, an analytics service operated by wp-hero GmbH. Without this connection the plugin has no function.

When data is transmitted and what is sent:

1. When visitors browse your website. The embedded tracking script sends the following to api.trackli.de: requested address, referring page, page title, UTM parameters and advertising click IDs from the address, screen size, language setting, time on page and scroll depth. The server additionally derives browser, operating system and device type from the browser identification. The IP address is truncated immediately and is not stored. No cookies are set or read.

2. When WooCommerce events are enabled. Additionally: product name, SKU, price, quantity, category name, search term and result count, cart value and item count, selected payment method, and for a completed order the order number, order value, shipping cost, currency, payment method, shipping method and applied coupon codes. For a registration the assigned user role. No names, addresses or contact details.

3. When a refund is issued, or when a completed order was not tracked in the browser. Sent from your server, not from a visitor’s browser: order number, amount, currency and, for refunds, the reason you entered. The purchase fallback runs 30 minutes after checkout and only if the browser event never arrived, for example because the customer closed the window after payment.

4. For custom events. The attributes you provide. Attribute names such as email, name or phone, and values that look like an email address, are discarded on the server.

5. When using the integration check in the admin area. The script address is requested from your server to verify it is reachable. No visitor data is involved.

Service provider: wp-hero GmbH, Taubenheide 1, 33165 Lichtenau, Germany

• Website: https://www.trackli.de
• Privacy policy: https://www.trackli.de/datenschutz
• Terms of service: https://www.trackli.de/nutzungsbedingungen
• Data processing agreement under Art. 28 GDPR: https://www.trackli.de/dsgvo

Technical details